01
Understand the AI search shift
See how prospective clients are using AI to discover, compare and shortlist professional services firms.
Live webinar for professional services
GEO for Professional Services: Getting Found in AI Search
A practical Generative Engine Optimisation playbook for professional services
A practical session by Business Assist. No hype, just a clear path to stronger AI search visibility.
Presented by Steve Foura and Dav AguilarBusiness Assist Managing Director · Head of SEOSteve: 20+ years SEO/GEODav: 10+ years SEO/GEO
AI search is changing the first conversation your future clients have with your firm.
ChatGPT · Google AI Overviews · Gemini · Perplexity · ClaudeWhy this matters now
When clients ask AI who to trust, visibility starts before the click.
Professional services are trust-led decisions. Prospective clients are already using AI to shortlist lawyers, accountants, advisers and consultants before they ever open a browser tab.
This session shows you how to make your content and digital presence easier for AI answer engines to retrieve, cite and recommend.
What you will take away
A practical playbook, not another vague AI conversation.
Leave with a clearer view of where your firm is visible, what holds it back and where to begin.
02
Know the 7 visibility areas
Learn the seven areas that influence whether AI platforms can find, trust and recommend your firm.
03
Prioritise your next actions
Leave with practical GEO improvements your team can begin making this month.
Your 30-minute session + Questions
From the AI search shift to your next practical move.
We will unpack the key areas of GEO, then focus on the changes your team can begin making this month.
- The shift in how clients find professional services
- GEO explained: what changes, what stays the same
- The 7 areas that shape AI search visibility
- Practical actions you can take this month
- Questions and Answers
Built for expertise-led firms
This is for you if being recommended is part of how you grow.
- Marketing and business development leaders
- Partners and practice leaders
- Professional services firm owners
- In-house digital and content teams
Your presenters
Learn from the people helping firms get found.
Steve and Dav will make the changing AI search landscape practical, clear and relevant to professional services firms.
Steve Foura
M.Bus (eBusiness)
Business Assist Managing Director
20+ Years SEO/GEO Experience
Daverick (Dav) Aguilar
B.Bus (Marketing)
Head of SEO
10+ Years SEO/GEO Experience
Reserve your place
Get the practical GEO playbook for your firm.
Join us online on Tuesday 15 September at 12.15pm AEST. Register now and we will send your webinar access details before the session.
Tue 15 September12.15pm AESTOnline
Three outcomes you will leave with
- Understand how AI is changing the way clients find professional services
- Learn the seven areas that shape your firm’s visibility in AI search
- Identify practical GEO actions your team can begin this month
A few useful details
Questions, answered.
It is designed for professional services leaders and marketers, including law firms, accountants, advisers, consultants and other expertise-led firms.
Yes. Register with your work email and we will send your access details before the session.
Register even if you cannot make the live session. We will share the follow-up details with registered attendees.
No. We will make the ideas practical for business and marketing leaders, while showing where deeper technical work may help.